Builders of Intelligent Business Websites
Fully Integrated Web Design, Managed Hosting, Software Development, and Internet Marketing, for Small Businesses Since 1997
Website Tracking and Business Intelligence
When asked about a website tracking and analytics package that can provide the actionable intelligence needed to increase website effectiveness we recommend formVistatm GoalTracker.
GoalTracker goes way beyond a simple hit counter. Tied into both your optional e-mail newsletter system and your website, you'll be able to see exactly what's happening on your site. Here is just an sample of some of the questions you'll be able to answer:
- How many human beings visit my website? Many popular sites get as much a 75% non-human website visitors or BOTS. A BOT is a search engine spidering your site, an e-mail harvester (looking for e-mail that'll later be sent SPAM), link validators, and others. Without an effective way of filtering out these non-human visitors trying to find any kind of meaningful pattern of activity on your website is virtually impossible. MOBIE::goalTrackers automatically filters out BOTS, showing you a count of unique human visitors.
- How are people finding my site? This report gives you a breakdown of all of the links that generate traffic to
your site. - What search engines generate the most traffic? This report provides a breakdown of all search engines that drive traffic to your site.
- What are the most popular search terms used by people who visit my site? This report will give you a breakdown of all the search terms that are used by people who click-through to your site; giving you a way to link directly to the search engine and to see not only the search that drove traffic to you and how you rank.
- What is my most popular Entry Page? This report tells you the page that the most people are using to get into your site.
- What is the most popular page on my site? This report will give you a breakdown of popularity of the pages on your website.
- And the most useful: Am I Achieving my Goals? This is the heart of MOBIE::goalTracker; it allows you to define measureable goals on your site and then track back each success to its source. For example; Let's say that you've got a Contact Form on your site, and you typically get a new customer for one out of every three form submissions. With MOBIE::goalTracker you can quickly look at each one and then determine:
- How they found the site
- Which page they entered
- See the click-trail that they followed
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